About the Authors
Ida Koho, Biotechnology Engineer BSc., MBA, has a decade of work experience from medical device manufacturers of different sizes and clinical areas. During her professional journey, Ida has worn many different hats from product management to branding, marketing management, product training, and customer support. She has gained practical service design experience in projects related to energy transfer using blockchain technology, brand strategy, health mobile app, and the creation of this handbook.
“The more I practice service design and learn about it, the more convinced I am about the match between service design and medical device product management. Service design has made me more efficient, confident, and creative in my role as a product manager. It has given me versatile tools and motivation to increase user research and user involvement. If there had been a service design book specifically for medical devices, I would have loved to read it. But because there wasn’t one, I started looking into how to create one.
I firmly believe that a human-centered design approach like service design will lighten product management work and increase a positive clinical impact. Those are my biggest motivations to spread the word of service design among medical device manufacturers. This book is my way of celebrating the fact that both you and I can now have our own process for the diverse and constantly evolving work of medical device product management! Isn’t it wonderful to trust the process and let it help us in communicating, organizing and creating?
Additionally, a human-centered approach like service design will impact the performance of the entire organization, if adopted in the company culture. I hope this book initiates inspirational discussions and encourages medical device manufacturers to publish service design case studies. By sharing experiences, both successes and failures, we can develop best practices and prove that medical devices and service design truly are a good fit."
Antti Brunni contributed co-authoring two engaging chapters titled
"Utilizing Visualisations in Product Development and Management Processes"
and
"What’s different when your medical device is software?"
Antti Brunni is an experienced expert in service design and digital strategies, with over 15 years of experience in developing and managing digital and data-driven services, particularly in the fields of health and well-being.
Antti has a strong academic background: he holds a Master of Arts degree in Digital Media from the University of Lapland and is currently pursuing doctoral research focused on design strategies for medical software and supporting clinical decision-making. His interdisciplinary expertise bridges technology, design, and healthcare, making him a significant contributor to the research of service design and innovations in medical devices.
As a writer, Antti leverages his extensive professional experience and academic knowledge to provide practical tools for product management and service design professionals to improve the safety, usability, and regulatory compliance of medical software.